Dow Jones
Subscribe to The Wall Street Journal
Subscribe to The Wall Street Journal
DOW JONES :: Marketing Communications
Subscribe to The Wall Street Journal
DOW JONES :: Marketing Communications
Subscribe to The Wall Street Journal
DOW JONES :: Marketing Communications
Subscribe to The Wall Street Journal
DOW JONES :: Marketing Communications
The Wall Street Journal wanted to retain free-trial subscribers. Working with their marketing team, Sealworks developed a CD-ROM to involve new readers with the publication and illustrate how reading it can be relevant to their lives.
This lively CD features video interviews with prominent Journal writers and editors. Their staff offers an insider perspective on how the paper is put together and how to use it. The application emphasizes that by spending just 10 minutes a day with The Wall Street Journal, readers receive benefits in the areas of Trust, Time, Money, Career, Technology, and Fun. Graphic elements such as column headings, banners, illustrations, charts, and graphs bring the look of the paper to the CD. Before exiting, the program links to the WSJ Subscription web page. This link allows Journal to conveniently process subscription requests and monitor site traffic driven by each mailing of the CD.
Marketing Communications examples:
